International Yoga Festival
Poster Design | Social Content
The International Yoga Festival in Rishikesh, India is a globally recognized event attracting yoga practitioners, teachers, and spiritual leaders from around the world. Following significant drops in attendance after COVID, a bold campaign to reignite interest and attract a broader, more diverse audience was needed.
This project reinforced the power of design as cultural storytelling. By leaning into authenticity, emotion, and respect for origin, I created a campaign that not only invited people to travel—it helped them envision a return to connection, ritual, and self-discovery through:
Visual Identity: Developed a brand system that blended traditional Indian textures with modern type treatments and high-energy photography
Tone: Combined meditative and motivational copy with energetic visuals
Social Strategy: Designed emotionally driven posts that anticipated travelers’ hesitations and addressed them through visual storytelling and testimonials