Embry Magazine

Brand + Editorial Design

Embyr Magazine is a conceptual print publication aimed at liberal, travel-curious twenty-somethings—a demographic shaped by visual culture and digital storytelling. The goal was to create a full brand identity and layout system that echoed the aesthetic language of travel influencers, while offering editorial content that felt dynamic, relevant, and inclusive.

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Embyr was an exercise in designing for a culturally fluent, highly visual generation. I merged editorial design principles with influencer-era instincts—creating a piece that invites exploration, holds attention, and gives emerging travelers a space to feel seen.

Execution

  • Cover & Masthead Design: Built a multi-issue mock-up to show range and consistency

  • Table of Contents & Department Pages: Designed systems for scalable, easy-to-navigate reading

  • Feature Articles: Included spreads like “Let’s Unpack That: Travel Privilege” and “The Seeker’s Guide to Pilgrimage” using vibrant visuals, bold headings, and real-world narratives

  • Photography Art Direction: Combined curated stock with custom edits to ensure tone and consistency

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