National Breast Cancer Foundation
Concept Development | Print + Digital Design
For Breast Cancer Awareness Month, Sunmed partnered with the National Breast Cancer Foundation (to launch a campaign designed to raise awareness and drive contributions to NBCF’s life-saving programs.I worked closely with the NBCF team to ensure the campaign honored their mission, aligned with their brand standards, and authentically told the story of strength, survivorship, and community. My task was to integrate NBCF’s established identity with Sunmed’s modern wellness aesthetic, creating a campaign that felt seamless, inspiring, and trustworthy.
This campaign was a unique opportunity to practice collaborative brand storytelling, honoring NBCF’s mission while blending it with Sunmed’s identity. The design choices; layered pinks, bold typography, inclusive imagery, and symbolic details like the pink ribbon pin, created visuals that were both powerful and empathetic.