Product Launches

Concept Development, Print Design, Digital Design, E-Commerce

The challenge was to create product campaigns that were eye-catching in a saturated market and spoke to the nature of the product, while maintaining brand consistency and supporting both brick-and-mortar and online sales. I began each launch by immersing myself in the “vibe” of the product — from its ingredients and intended benefits to its color palette and sensory feel. Using these insights, I developed campaign concepts that struck a balance between more trendy aesthetics and Sunmed’s established brand identity.