To meet this challenge, I developed a design strategy rooted in modern color palettes, bold typography, and trend-driven layouts. The goal was to reimagine the world of Sunmed’s white-label products — traditionally marketed to an older demographic — and reposition them to resonate with an e-commerce-driven, younger audience.

Each ad was designed to be eye-catching within the first three seconds while also delivering clear product benefits. By combining engaging visuals with concise messaging, the campaigns effectively balanced attention-grabbing design and informative storytelling, optimized to convert a more modern consumer base.