When I started this project, all that existed was the logo and the restaurant concept. The problem I needed to solve was creating a brand experience, including a print and digital menu, and signage, merchandise, and social media marketing. Working with the color palette and pulling inspiration was the classic New England fish fry joint, I brought in elevated typography and modern elements to also communicate to its Sarasota, Florida audience - and the Pigfish brand was born, with sustainability education at its core.